Building relationships with journalists are the same as building relationships with clients and customers. They need to understand what makes you unique or different from your competitors. They need to know you can be counted on and trusted. They need to know you are a valuable resource and will do what you can to help them do their jobs. And, they need to know that by working with you, you will be thinking about them and their outlet – not yourself.

Having strong, lasting relationships with journalists can be rewarding – personally and professionally. When clients and customers find your name, company, service, or product within the content of a newspaper, magazine, television show, or radio program, it does tremendous things for your credibility. Your goal must be to build these relationships so you have an opportunity to penetrate the various modes of media as often as possible.

Understanding the Foundation of Media Rapport is imperative. This website is your resource for learning what makes quality relationships with journalists and how you can do it.

Click on the diagram pieces to explore each of the pieces that build to create the Foundation of Media Rapport.