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What are people saying about Perfecting The Pitch: Creating Publicity Through Media Rapport by Benjamin Lewis?

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“We work with entrepreneurs and business owners throughout the world and have learned that very few understand the importance of creating and maintaining relationships with the media. Perfecting The Pitch: Creating Publicity Through Media Rapport is a practical, no-nonsense look at creating long-lasting relationships with the media.”

- Katherine and Peter Vessenes, Vestment Advisors, Inc., Authors of Building Your Multimillion-Dollar Practice

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“So many books talk in vague generalities about the need for good public relations, it’s wonderful to see one that gets into specifics. Ben Lewis has the rare ability to view the PR process from the journalist’s side of the desk, and he explains very clearly, with plenty of real-life examples, how to properly run a good PR program—and why so many people do it wrong. Although every chapter is useful, the chapter on ‘Pitching through the Eyes of Journalists’ is all by itself worth the price of the book. Perfecting the Pitch: Creating Publicity Through Media Rapport is a must for anyone serious about public relations.”

- Richard Koreto, Editor, Wealth Manager Magazine, Author of Run It Like a Business

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“This is an insightful step-by-step guide for anyone interested in designing effective messaging,   building great rapport with reporters and getting great press coverage. Ben's brand of reactive PR is instrumental for anyone, from veteran PR professionals to students, interested in designing a media plan that resonates with reporters and the public. What makes this book such a must read is that it comes from Ben's real life public relations success and the media presence he helps his broad array of clients build every day.”

- Tracey Longo, Washington Editor, Financial Advisor Magazine, Communications Instructor, American University

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“Perfecting the Pitch is an easy read packed with practical, action-oriented steps for working with the media. More importantly, as a business owner and consultant, this book not only tells me what to do but gives the resources I need to create my business's message and then get that message out.  Personally, I hired Perception to do it for me because they truly are the experts but if you can't hire Ben, this book is the next best thing!”

- Theresa Gale, President of Transform, Inc., Co-Author of Wake Up and Sell