THE FOUNDATION OF MEDIA RAPPORT

Cornerstone #1: Message

“What makes you tick?”

This is the question all of us at Perception, Inc. ask every new client or prospect. You see, every company, professional, expert, or guru has a unique message or selling point that their audience needs to know about. It is what sets you apart from your competitors who are all fighting over the same air time or print space. The Message Cornerstone is what provides the journalist with an understanding of how you are different and how you can help them do their jobs.

Within the Message Cornerstone, you must master the ‘supports’ of Differentiation, Audience, Verbal Brand, and Persistence.