THE FOUNDATION OF MEDIA RAPPORT

Cornerstone #1: Message > Differentiation

For every business or professional you need to be thinking of your unique abilities, service characteristics, niches, benefits, etc. Each will set you apart from the competition. For example, if you are a financial planner you would never approach a reporter and say, “Hey, you need to cover me because I am a financial planner!” Instead, you will say, “Hey, I am a financial planner who specializes in helping middle income Americans plan for college funding.” By classifying who you are, what you do, and who you do it for the reporter will better understand how you can help them.