THE FOUNDATION OF MEDIA RAPPORT

Cornerstone #1: Message > Persistance

Verbal Branding and messaging fall apart because the person or business that needs to be using it are not persistent in making the message known. From what you say to what you write, the messages need to be front and center for everyone to see and hear. This is especially true when working with the media.

Your goal in any media interview is to effectively communicate who you are and what you do. It is even more important to make sure that when you describe your business or your services to a reporter, that the message is consistent from interview to interview. Repetition is so vital in helping people understand why you and your business are unique. Constantly using your messages in interviews, as well as in marketing collateral and websites, will help you create the repetition your message deserves.