THE FOUNDATION OF MEDIA RAPPORT

Cornerstone #3: Pitching

One of the fastest ways to create a strong relationship with the media is by showing you are not only available to answer their questions and serve as a resource, but you are willing to help them find those stories that can help them. Pitching is the art of positioning newsworthy information that can be formed by reporters, editors, and producers into stories for consumer consumption. The idea is to provide an angle to the pitch and sufficient backing to support the claims you are making. An ability to do this effectively can lead to significant media coverage.

To master the Pitching Cornerstone, you need to understand pitch Identification, pitch Development, ;and pitch Distribution, while being Passionate about the idea.