THE FOUNDATION OF MEDIA RAPPORT

Cornerstone #3: Pitching > Development

So, how do you write a pitch? What does it look like? What needs to be included and what does not? Creating a pitch is different from creating a press release. Releases are more rigid and straightforward, whereas a pitch is more conversational. Simply, a pitch is an uncomplicated recommendation to a reporter of a story idea that may work for their outlet. The pitch structure contains an introductory paragraph that states an assertion (3 to 4 sentences). It then has a body of either a couple of paragraphs or bullet points that back up what you are asserting. Finally, it has a conclusion which wraps up your thoughts and provides contact information.

Developing pitches takes time and careful thought. Just as you learned earlier, practice makes perfect.