THE FOUNDATION OF MEDIA RAPPORT

Cornerstone #3: Pitching > Identification

How do you find those great story ideas that are sure to excite the media? How do you know when you hit on an idea that is sure to be embraced by the media? In our experience, pitch identification requires you to first understand the media you are trying to penetrate. Consumer media need to see a hook in the idea that will resonate with consumers. This hook helps them understand why they need to cover the idea. Always be thinking about the consumer.

To do this, carefully examine what you are currently doing for clients/customers, what kinds of unique challenges are they facing, what kinds of questions are they asking? Those people you serve are the best resource for these pitches because they ARE consumers. Mastering what makes a good pitch is imperative.