THE FOUNDATION OF MEDIA RAPPORT

Cornerstone #4: Respect

Gaining the respect of the media begins with respecting the media. Every journalist works countless hours to create the articles and programs they produce. Often times they are working on such tight deadlines, and under such a high level of stress, that respecting their time and focus is imperative. If you can respect them, they will certainly respect you.

The Respect Cornerstone requires you to understand Newsworthiness, Beats, Deadlines, and the Process.