THE FOUNDATION OF MEDIA RAPPORT

Cornerstone #4: Respect > Process

How do you contact a reporter with a great news item or inquiry? What is the proper method of communication? What time of day is best to reach them? Will they accept a follow-up call or is it best to “leave it alone?” Ah, the questions you need to answer in order to understand the process of contacting the media. Every report is unique and each has different requirements. Asking the right questions and doing the right research can help you understand the steps you need to take to communicate with journalists.